Landmark: A $10 B Master-Planned Community Reshaping Denton County’s Housing Landscape

by John & Jennifer Shelby

The booming housing market in Denton County just got a major new player. Developer Hillwood has unveiled the details for Phase 1 of the Landmark community, a 3,200-acre, $10 billion master-planned development near Argyle and Denton that will redefine new-construction living in North Texas.

If you’re searching for new-construction homes in the Denton, Argyle, Flower Mound or Highland Village markets or advising clients who are, now is a key time to pay attention.

Prime Location, Big Vision
Situated just off I-35W and Robson Ranch Road in Denton County, the Landmark development will eventually comprise approximately 6,000 homes, 3,000 apartments, retail districts, school sites and about 1,100 acres of preserved open green-space. With an estimated population of 20,000 to 25,000 at build-out, this development is positioned to be a true “city within a city”. Ground News+1

Phase 1: Opportunity for Early Buyers
In its initial phase, Landmark will bring roughly 700 single-family homes to market — with new-construction appeal, thoughtfully designed amenities, and a strong community outlook. A grocery anchor (H-E-B) will anchor the retail offering early on. Facebook+1

For buyers looking in Denton County’s high-growth corridors such as Argyle, Lewisville, Flower Mound and Highland Village, this is a fresh, highly-marketed option with long-term upside.

What It Means for the Market & Your Home-Buying Strategy
This kind of anchor development tends to shift buyer sentiment and drive interest across surrounding areas. Homebuyers who want new construction, modern community planning, parks and connectivity will be drawn here. As a result:

  • Resale homes nearby may see upward price momentum as the neighborhood builds out.

  • Buyers who move in early may lock in value before full build-out premium kicks in.

  • For realtors (like us at Shelby Realty Group) this adds a compelling narrative for clients exploring North Texas real-estate: “Here’s brand-new, coming soon, and built to last.”

Local-Focus Advantage
If you’re looking to buy or invest in North Texas, Denton County, Argyle, Flower Mound, Highland Village, Lewisville, now is a great time to act. With Landmark setting the tone for years to come, clients who secure a spot early could benefit from both lifestyle and appreciation.

Thinking About Moving to North Texas? Let's Talk.

The Landmark development is one of the biggest projects Denton County has ever seen and opportunities like this don’t come around often. Whether you're curious about new-construction, want to compare Denton vs. Argyle, or you’re looking for expert guidance as the market grows, we’re here to help.

Shelby Realty Group, Local Experts. Veteran-Owned. North Texas Focused.

John & Jennifer Shelby
📞 469-586-8998
📧 jshelby@shelbyrealtygroup.com
🌐 ShelbyRealtyGroup.com
📍 Serving Denton • Flower Mound • Highland Village • Lewisville • Corinth • Argyle & North Texas

If you want a private tour of new-construction communities, including Landmark, or you want to compare builders and pricing before Phase 1 opens, reach out today. The earliest buyers often get the biggest advantage.

Ready to explore your options? Call or text us anytime.

 

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John & Jennifer Shelby

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+1(469) 586-8998 | jshelby@shelbyrealtygroup.com

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